RUDY'S SAVES

RUDY’S SAVES. The message first appeared in 2006 and quietly but quickly travelled from coast to coast via simple, black and white stickers. And their spread raised an ongoing flurry of questions – who is Rudy and what/who is he saving? From what?! The pseudo-religious, iconic design was the brainchild of Artist/Author and ALIFE Founding Partner Tony Arcabascio, and has come to poetically signify the positive role that Rudy’s Barbershop Pin Ups has come to play in our staff and customers’ lives, alike. No one can quite tell you what the phrase truly means yet everyone GETS IT. In the meantime, we will keep saving… Stay tuned for more details. 

A claim open to interpretation, at the same time, clearly defined. Realizing that we have a responsibility to support more than just ourselves, we guide our passion & influence to represent those who want to be heard. Rudy's Saves is a call to all walks of life, an invitation to join the ranks.

Photos By: Ruth Swanson